close the loop

The only trends worth following?
Recycling & repairing.

Here’s a not-so-fun fact: Today, less than 1% of the materials used to make clothes get recycled each year. This means that thousands of tonnes of textiles end up in landfills. By reusing or recycling fashion, we can turn that around.

Want to keep an old favourite? Take care.

Over 10% of a garment’s total impact on the climate happens after you’ve left the store. Things like how often you wash your clothes or if you toss them in the trash instead of recycling, have an effect. So take care of them of them really matters! Learn how you can make your clothes last longer with our Take Care concept, available in all online stores.

Don't want it? Recycle.

We are planning to launch Garment Collecting programme by 2024 across the globe and it will work like this:

1. Take any unwanted clothes or textiles, by any brand and in any condition, to one of our stores.

2. Hand in your bag of old clothes at the cash desk and receive a thank-you voucher to use towards your next purchase. Easy!

Once you’ve dropped off your previously loved fashion in one of our garment collecting boxes we will sort the content into three categories:

Rewear: Wearable clothes are marketed as second-hand clothing. 

Re-use: If the clothes or textiles are not suitable for rewear they’re turned into other products, such as remake collections or clearing cloths.

Recycle: All other clothes and textiles are shredded into textile fibres and used to make for example insulation materials.

Only want it for tonight? Rent.

We are also planning to launch where one can rent selected outfits from our Conscious Exclusive collections. Where you can own the look, without owning the garment. Genius!